Project
INDEX
Type
Audio Retail / Cultural Platform
Deliverables
Art Direction
Brand Identity
Guidelines
Year
2026
Collaborators
oneeightoneone
samurai
rodo dendron
mahuliena
ayscha
Project team
Maya Lin
Olivia Reyes
Ethan Cole
Jasmine Park
Sofia Alvarez
Chloe Bennett
Noah Brooks
Liam Carter
Amelia Clarke
Freya Bennett
Isla Morgan
Oliver Hughes
Ethan Patel
Brooklyn, NY Team, Manchester, UK Team
The process began with understanding listening not as a transaction, but as an experience. Conversations focused on ritual, attention, and the emotional relationship people develop with sound. Research explored music publications, independent audio communities, and physical listening environments. Rather than building around technical specifications, the project focused on atmosphere and behaviour. This phase established listening itself as the central design principle.
The visual language combines soft monochromatic tones with structured typography and strong hierarchy. The system was designed to feel precise without becoming sterile. Layouts maintain consistency across products, stories, and editorial content while leaving room for variation. The result creates an identity that feels understated and confident.
The platform was designed as both a retail experience and an editorial destination. Product pages are balanced with stories, brand histories, and guided listening recommendations. Rather than encouraging fast purchasing behaviour, the system supports curiosity and exploration. The experience creates a stronger connection between products and culture.
Beyond commerce, the platform introduces interviews, curated selections, and long-form content around sound and design culture. This transforms Index from a retail destination into a broader community platform for enthusiasts and collectors. The experience expands beyond products into shared interests and conversation.
The final platform positions Index as more than an online store. Identity, storytelling, and commerce work together as one structured experience. The result creates a digital environment that reflects the same care and precision found in the way people listen.
Our Work
